SERVICES
Play Digital Consulting helps to achieve the strategic alignment of the organization
business strategy
Play Digital Consulting helps to achieve the strategic alignment of the organization, according to the new priority objectives posed by the digital evolution necessary to be a reference in the new business model that is emerging and consolidating (Offer Realignment, Commercial Transformation, Digital Customer Objective, Digital Process Evolution, Cost Savings, Digital Globalization among others), thus allowing to evolve and adapt to the new business paradigms that are emerging in this new era.
Capabilities
digital business process reenginering
To evolve the organization's traditional processes towards a flexible and dynamic To-Be model based on the new digital trends, oriented to the customer and employee. To do this we start from the Journey/Wishes of the Customer/Employee, following with the To-Be process that would support it, closing if required in the transformation of the nomenclature of this process in a technologically automatable nomenclature.
digital commercial strategy
Transformation of the commercial strategy based on the current digital evolutionary model, covering from the company/customer relationship model, products/services presentation model, new model of commercial profiles/agents, as well as business positioning model at commercial level according to the new digital trends.
digital marketing
Define the evolution of marketing and communication strategies oriented to the new convergent model (social channels vs. traditional channels), as well as face the new challenges of marketing and social communication with concepts such as reputational risk, influencers, virality, trending topics, among others that allow maximizing the presence and profitability of the strategy.
digital customer journey
Define the new customer relationship and engagement model under the new digital channel approaches, as well as the new behaviours and trends of the different target profiles by understanding and maximizing the use of "Digital Touch Points" with the customer.
Benefits
Evolve the business strategy
Evolve the business strategy from its different pillars (Sales, Marketing, Customer Experience, Processes) from a traditional approach to a dynamic, decoupled and digital approach. maximize the capacity of the organization's human capital, merging the capabilities of the organization's members with the digital challenges they will face.
Digital evolution of the organization's processes
Digital evolution of the organization's processes, moving from a static and traditional AS-IS model to a To-be Digital model supporting the new generations and trends that are beginning to break in and influence both as a customer and as an employee.
Identify and incorporate the digital transformation strategy
Identify and incorporate the digital transformation strategy for the organization covering the 3 main pillars considered as key to achieve this evolution: Digital Customer Xperience, Digital Process Transformation, IT Technology Decoupling.
Application of disruptive techniques
Application of disruptive techniques and methods, 100% Digital, that allow the transformation and evolution of organizations, core departments (General Management, Commercial, Operations, Finance, Human Resources, Channels) and the measurement of the strategies defined for each of them.
Evolve the business strategy
Evolve the business strategy from its different pillars (Sales, Marketing, Customer Experience, Processes) from a traditional approach to a dynamic, decoupled and digital approach. maximize the capacity of the organization's human capital, merging the capabilities of the organization's members with the digital challenges they will face.
Digital evolution of the organization's processes
Digital evolution of the organization's processes, moving from a static and traditional AS-IS model to a To-be Digital model supporting the new generations and trends that are beginning to break in and influence both as a customer and as an employee.
Identify and incorporate the digital transformation strategy
Identify and incorporate the digital transformation strategy for the organization covering the 3 main pillars considered as key to achieve this evolution: Digital Customer Xperience, Digital Process Transformation, IT Technology Decoupling.
Application of disruptive techniques
Application of disruptive techniques and methods, 100% Digital, that allow the transformation and evolution of organizations, core departments (General Management, Commercial, Operations, Finance, Human Resources, Channels) and the measurement of the strategies defined for each of them.