SECTORS
Standardization or sector specialization
One of the great pillars of the new DIGITAL world is the standardization or sectoral specialization, where the objective is to be able to adopt concepts oriented to business, operations, technology, and human management specific to the area of activity of the organization.
For this, Play Digital has created an entire verticalized and specialized service model for each sector where our organization has focused, allowing the creation of consultants and specific lines of knowledge dedicated to these sectorial transformational challenges.
It is also important to highlight that in this path of specialization we have worked with the organizations that direct or regulate each of the sectors (TMForum, BIAN, ACORD, NRF, OMG, among others), to ensure the standardization and alignment of our services to the needs of each sector.
Sectors that we serve
RETAIL
The main challenge facing the Retail sector today is the consumer, this today is more prepared than ever, they demand that the company knows who they are in order to offer a personalized service or product, which generates a different experience at the time of purchase. Changes occur every day within the sector, information is in the market, and it must be handled in the best way for the customer to obtain it and thus become interested in our service or product, within the new strategies to take into account, the contact with the customer is the main thing, as it allows to obtain information about him, his interests, behaviour which serves to adapt to each one.
INSURANCE
The insurance sector is in the midst of a radical restructuring aimed at the digital sphere. This has caused many of the players present in the sector to rethink their strategies and ways of operating used today. Artificial Intelligence is a key point in this transformation, since it is included in the entire process that an Insured goes through, from the purchase of a policy to the presentation of a claim during the validity of the same, this process must be in a quick and simple way, which will generate customer satisfaction.
TELECOMMUNICATIONS
In the telecommunications sector, transformation is happening faster in the world around them than internally. For this reason, bolder strategies must be applied, among which artificial intelligence and agile ways of working must be taken into account, all this in order to seek excellence in the network.
BANKING
The banking sector is facing new challenges that will make it undergo a radical change as we already know it. As time goes by, technology will face these challenges in order to make customers' lives easier and more productive. The availability of information today allows the consumer to be better prepared to make decisions, based on this, we must work on the development of tools that make this experience different, this involves working together with regulators, fintech and banks, as each one has services that will need each other to create an ideal ecosystem for the consumer.
GOVERNMENT
The main challenge facing the government sector is to improve the citizen experience, achieving interaction and automation of all the needs that citizens have with a government entity, for this we must focus mainly on the automation of intelligent procedures, government interoperability and omnichannel citizen service, these 3 elements are those that allow to maximize efficiency and ensure that a government entity can offer a better quality of service and thus an increase in citizen satisfaction. Technological obsolescence and legacy applications are a situation that many clients present, this has posed a challenge in which technological governance models have been created oriented to the government sector in order to have this evolution strategy in an orderly and progressive manner.
HEALTHCARE
The main challenge facing the healthcare sector is to evolve to the level of modernization of its organizational models, operating processes and associated technology. To this end, there is the Smart Healthcare initiative sponsored by several organizations, including OMG, to define programs and standards that allow the healthcare sector to evolve progressively. In this regard there are several projects considered strategic within the sector such as the transformation of process-oriented HealthCare (eBPM HealthCare), health interoperability (HL7 Standards), as well as the Single Patient Record (Universal Patient Record), all this combined with the technological evolution of health organizations towards models more oriented to hybrid architectures.
INDUSTRY
Due to globalization, the industrial sector has undergone major changes in recent years, due to new markets, emerging economies and new competitors within the sector. Technology is present in these changes in the industrial sector, as it is directly linked to changes in value chains and production. We are moving from high volume production lines to other digital, flexible ones that make the products are made to measure according to the needs of the consumer.
RETAIL
The main challenge facing the Retail sector today is the consumer, this today is more prepared than ever, they demand that the company knows who they are in order to offer a personalized service or product, which generates a different experience at the time of purchase. Changes occur every day within the sector, information is in the market, and it must be handled in the best way for the customer to obtain it and thus become interested in our service or product, within the new strategies to take into account, the contact with the customer is the main thing, as it allows to obtain information about him, his interests, behaviour which serves to adapt to each one.
INSURANCE
The insurance sector is in the midst of a radical restructuring aimed at the digital sphere. This has caused many of the players present in the sector to rethink their strategies and ways of operating used today. Artificial Intelligence is a key point in this transformation, since it is included in the entire process that an Insured goes through, from the purchase of a policy to the presentation of a claim during the validity of the same, this process must be in a quick and simple way, which will generate customer satisfaction.
TELECOMMUNICATIONS
In the telecommunications sector, transformation is happening faster in the world around them than internally. For this reason, bolder strategies must be applied, among which artificial intelligence and agile ways of working must be taken into account, all this in order to seek excellence in the network.
BANKING
The banking sector is facing new challenges that will make it undergo a radical change as we already know it. As time goes by, technology will face these challenges in order to make customers' lives easier and more productive. The availability of information today allows the consumer to be better prepared to make decisions, based on this, we must work on the development of tools that make this experience different, this involves working together with regulators, fintech and banks, as each one has services that will need each other to create an ideal ecosystem for the consumer.
GOVERNMENT
The main challenge facing the government sector is to improve the citizen experience, achieving interaction and automation of all the needs that citizens have with a government entity, for this we must focus mainly on the automation of intelligent procedures, government interoperability and omnichannel citizen service, these 3 elements are those that allow to maximize efficiency and ensure that a government entity can offer a better quality of service and thus an increase in citizen satisfaction. Technological obsolescence and legacy applications are a situation that many clients present, this has posed a challenge in which technological governance models have been created oriented to the government sector in order to have this evolution strategy in an orderly and progressive manner.
HEALTHCARE
The main challenge facing the healthcare sector is to evolve to the level of modernization of its organizational models, operating processes and associated technology. To this end, there is the Smart Healthcare initiative sponsored by several organizations, including OMG, to define programs and standards that allow the healthcare sector to evolve progressively. In this regard there are several projects considered strategic within the sector such as the transformation of process-oriented HealthCare (eBPM HealthCare), health interoperability (HL7 Standards), as well as the Single Patient Record (Universal Patient Record), all this combined with the technological evolution of health organizations towards models more oriented to hybrid architectures.
INDUSTRY
Due to globalization, the industrial sector has undergone major changes in recent years, due to new markets, emerging economies and new competitors within the sector. Technology is present in these changes in the industrial sector, as it is directly linked to changes in value chains and production. We are moving from high volume production lines to other digital, flexible ones that make the products are made to measure according to the needs of the consumer.
